Gucci Flora Gorgeous Gardenia Eau de Parfum for Women 100ml (3.3oz)

About this product

Discover the enchanting world of Gucci Flora, a perfume that has evolved into a new Eau de Parfum, floral yet delicately sweet. The relaunch of Gucci Flora Gorgeous Gardenia is accompanied by a new campaign that features flowers and fluffy animals, offering a signature floral scent for women who are free-spirited and full of positive energy. The perfume is built around the Gardenia flower, which has been admired since ancient times for its splendour and is said to be used in elixirs and magical potions. The perfume is a blend of White Gardenia and solar Jasmine Grandiflorum absolute, with a touch of Brown Sugar accord that adds a delicate sweetness to its scent trail. The perfume comes in a new, elongated bottle that features a lacquered pink glass and a shiny gold cap, making it an object of beauty. The House's distinctive Flora pattern is reimagined with a design inspired by Alessandro Michele's vision. The #FloraFantasy campaign, directed and shot by artist Petra Collins, is fronted by Miley Cyrus, and takes you on a journey through a candy pink world, inspired by Japanese anime and filled with pop references. Alessandro Michele describes the Flora Gorgeous Gardenia campaign as a challenge to reinterpret the world of flowers in an unexpected way, inspired by Miley Cyrus's spirit that is both rock ‘n' roll and eclectic at the same time.